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2019 Winter Meeting for all Committee and Leadership Team Members

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Committee Meeting Agenda - Friday, March 4, 2016 | 12:00pm EST / 11:00am CST

Posted By Dexter Earney, Grand Valley State University, Friday, March 4, 2016
  1. Welcome | Who wants to take minutes?

  2. Attendance | Spring Break Plans?

    • Dexter: Going to TPE

    • Bri: Going to TPE, but spring break is week after -->working

    • Caleb: Going to TPE/NASPA

    • Derek: Going to TPE/NASPA

    • Doug: NASPA

    • Jimmy: TPE (intern); NASPA; homework

    • Kyleen: ACPA; TPE; working during the break

    • Molli: Going to a wedding

    • Rita: NASPA; Will be in Muncie

    • Thea; Working + wearing shorts

    • Josh: Going to Ireland


  1. Dexter | Chair and GLACUHO Board Updates

  • We’ve already sold 1 ad for the next 3 TRENDS!

  • Budget Proposal

    1. I need to create a budget for everything we want to do over the next fiscal year; this includes conference initiatives. I need to have totals by our April meeting.

  • MLI: Mid-Level Institute | Click here to find out more

    1. $80 registration fee

  • Minutes to Fitness Program | Apply Here

  • Conference Program Proposals

    1. Opens: March 3, 2016

    2. Deadline: June 6, 2016

  • Needs Assessment Survey

    1. Determines who presents at annual conference


  1. Liaison Updates

    • Josh | Campus Safety & Crisis Management

      1. Not been able to get a hold of Sarah

    • Emily | Contemporary Issues

      1. No major updates--I have been in communication with one of the CI subcommittee chairs to help them prepare and plan for TRENDs articles

      2. CI has not expressed any major interest in a social media campaign

    • Caleb | Facilities & Operations

      1. Wating on finalized social media plan from committee

    • Connie | Health & Wellness

      1. Waiting for an ad about smart phone apps – any updates?

  1. I have contacted H&W and will email you their response.  I have talked to Zach Birch about the possibility of Dr Mishelle Oaks being asked to create a visionary leadership article to promote the theme and support her summer presentation on change.

  • Sean | Inclusion & Equity

    1. I’ve been in contact with Leslie Robinson from the I&E Committee, she is working on putting together promotional information about People of GLACUHO in order to recruit people to enter

      1. She will most likely want the recruitment to happen via social media

      2. Once she gets it to me, I’ll pass it on  

  • Doug | Programming & Development

    1. In process of getting in touch with Molli from P & D

    2. Fill out the Needs Assessment Survey

  • Kyleen | Professional Foundations

    1. Additional updates regarding MLI?

    2. Waiting to hear more about video information – this may be an annual conference project.

  • Molli | Student Learning

    1. Emailing Debbie (sp?); waiting for response

  • Jimmy | TRENDs Spotlights/Lifestyles

    1. Institutional Spotlight – no submissions yet.

    2. Board Member Spotlight – are you ready to send the email to the board?

      1. Dexter sending out information on how to send out links

    3. Lifestyles Section Updates

      1. Reaching out to the Tri-Presidents; seeking interest


  1. Designer Updates | Rita & Thea

    • PDI/MLI Identity Designs

      1. Uploaded a couple drafts of PDI & MLI logos to Google Drive

      2. Hoping to provide 3 options for ProFound so they can select a logo

      3. Kyleen will take responsibility to send out logos once ready

      4. Deadline for logos will be the end of March for feedback

    • Rita will create a photo collage of Camp T photos for the next TRENDS


  1. Social Media Updates | Derek & Bri

    • Social Media Strategic Plan

      1. Copy is on the Google Drive

        1. Minute to Fitness registration is closed

      2. Posts

        1. Pushed Needs Assessment Survey already

        2. TPE/NASPA → Good Luck + Attending Regional Socials

    • Hashtag vs. Handle

      1. Tweet: tweet @ rather than use #GLACUHO; Use #”Event”

    • Pinterest Possibility

    • Instagram Possibility - so no

      1. Possibly look into future strategic plan for use of Instagram account


  1. Spring 2016 TRENDS Updates

    • Submission Date: March 31, 2016

    • Publishing: April 25, 2016

    • Visionary Leadership | Josh, Connie, Caleb

      1. Any updates or ideas regarding this TRENDS?

        1. Michelle Oaks or Robin (sp?)

    • Do we need to over the task list again?


  1. Conference Updates

    • Step & Repeat (Caleb)

      1. Researched different companies

      2. How big do we want the Step & Repeat

        1. Come with stand and red carpet

        2. 8x16 - preference

      3. Caleb to send a budget breakdown to Dexter

    • Professional Headshots (Josh)

      1. Waiting to hear back from U. of Cinici

      2. Recommendations gathered by Josh

        1. One “vendor” $700 for 4 hrs + re-touch; has backdrops

        2. Want Retouch options?

        3. High-res options for LinkedIn

      3. Requested $1,000 sponsorship

      4. What day do we want to have the headshots?

        1. Final day of the conference

        2. 2nd day during the Exhibitor Fair

          1. Could have a booth in the exhibitor hall or separate room

        3. Need to finalize a day

    • Selfie Sticks

      1. Recommendation to have 4 selfie sticks

    • Presentations

      1. Ideas for presentations

        1. Free resources to make advertisements

        2. Technology for advertising


  1. Announcements/Comments/Questions/Concerns/Issues/Thoughts/Shout-Outs/Etc.

    • Sorry I can’t be at the meeting!  Hope everyone is doing well! ~Em~

    • Please make sure to ask committees for social media plans!

    • Enjoy TPE/NASPA!



IMPORTANT DATES TO REMEMBER


MLI: Mid-Level Institute – Cincinnati, Ohio
June 5-6, 2016


Summer 2016 TRENDS (Pre-Academic Year)

Submission: June 30, 2016

Publishing: July 25, 2016


Fall 2016 TRENDS (Pre-Conference)

Submission: September 30, 2016

Publishing: October 24, 2016


2016 Annual Conference – Cincinnati, Ohio

November 13-15, 2016


2017 Winter Meeting – Brookston, Indiana

February 12-13, 2017


Winter 2017 TRENDS (Pre-Camp T)
Submission: December 31, 2016
Publishing: January 30, 2017


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2016 GLACUHO Winter Meeting – Communications and Marketing Meeting Notes

Posted By Dexter Earney, Grand Valley State University, Wednesday, February 24, 2016

*3:00pm - 5:30pm

  1. Introductions & Team Builder

    1. Present: Dexter, Emily, Sean, Josh, Caleb, Molli, Jimmy, Thea, Rita, Derek, Bri, and Kyleen

    2. Not President: Doug, and Connie

    3. Ice Breakers – “I Have a Link” Activity

  2. Overview of Camp T & Winter Meeting

  3. GLACUHO Structure

  4. Committee Outcomes/ Goals

  5. Committee Structure

    1. Expectations – Return to expectations Sunday, February 14, 2016 (afternoon)

  6. Committee Tasks & Projects

  7. Trends

    1. Themes:

      1. Do we want themes for each publication? → Compromise

      2. Core Values - Feature Article; call for articles around each core value

        1. Spring: Visionary Leadership

        2. Summer: Inclusivity

        3. Fall: Personal, Professional, and Organizational Growth

        4. Winter: Service

    2. Spring 2016

      1. Submission: March 31, 2016

      2. Publishing: April 25, 2016

    3. Summer 2016 (Pre-Academic Year)

      1. Submission: June 30, 2016

      2. Publishing: July 25, 2016

    4. Fall 2016 (Pre-Conference – Nov. 13-15, 2016)

      1. Submission: September 30, 2016

      2. Publishing: October 24, 2016

    5. Winter 2017 (Camp T – Feb. 12-13, 2017)

      1. Submission: December 31, 2016

      2. Publishing: January 30, 2017

  8. Google Drive

    1. Updating Contact List

    2. Task List

      1. If you add an item, you are responsible for task and follow up

    3. Projects Folder

    4. Trends – Movement of Articles

      1. “Ready for Design” – Editable copies of articles

      2. “Ready for TRENDS” – Only PDF files

      3. Send out to committee for final review

      4. “Reply All” with any edits on articles + communication about ability to look at articles

      5. Cover Page

        1. Want Diversity of covers

        2. Move away from Institutional photos is possible

  9. Committee Reports - Monthly

    1. Scheduled Monthly GoTo Web Meetings; Due date for Monthly Reports -

      1. 1st Friday of the Month (11am CST; 12pm EST) - Josh sending Calendar invite

        1. March 4th, April 1st, May 6th (Move up 1 hour), June 3rd, July 1st, August 5th, September 2nd, October 7th, November 4th, December 2nd, January 6th

  10. Design Work

    1. Login for Adobe Creative Cloud

  11. General Editors/Committee Liaisons/Content Creators

    1. Responsibilities: Main liaison to the committees

      1. Campus Safety & Crisis Management - Josh, Jimmy, Molli

      2. Contemporary Issues - Emily, Caleb, Sean, Rita

      3. Facilities & Operations - Caleb, Sean

      4. Health & Wellness - Connie, Derek

      5. Inclusion & Equity - Sean, Molli, Josh, Emily

      6. Professional Foundations - Kyleen, Jimmy, Bri

      7. Programming & Development – Doug

      8. Student Learning - Molli, Emily

      9. TRENDS Spotlights - Jimmy, Bri, Thea, Caleb, Josh

        1. Winter Publications - President Elect; Conference Host Institution

        2. All other TRENDS - 3-4 Board Members, 2-4 Institutions, moving away from Individual Spotlights

        3. ADD Lifestyle section

        4. Website Links: Update forms on GLACUHO Website - Dexter emailing Eric Musselman


  1. Designers

    1. Rita

    2. Thea


    1. Social Media

      1. Derek

      2. Bri

      3. Kyleen

      4. Jimmy

  1. Brand Identity

    1. Sections

      1. Feature Article

      2. Spotlights

      3. Opinion

      4. Lifestyles

    2. Page Layout

      1. Should fit the entire page and not end/start mid page

      2. Stay away from consistent looking headers

    3. Ideas

      1. Connect with GLACUHO - Rebrand

        1. Trending “tweets”

      2. Infographics

      3. Assessment Techniques

      4. Update 25 Traditions, Tips, and Thoughts from the GLACUHO Board

      5. “Lifestyles” Section


*6:30pm - 9:00pm

  1. Team Builder: Love Languages

    1. Words of Affirmation: Bri, Sean, Josh, Molli, Dexter, Derek, Rita

    2. Acts of Service:

    3. Gift Receiving: Bri

    4. Quality Time: Derek, Dexter, Emily, Caleb, Molli, Jimmy, Kyleen, Thea, Rita

    5. Physical Touch: Kyleen, Thea, Caleb, Emily, Josh, Jimmy, Sean

*Research shows that your top Love Language tends to be your worst way of displaying love.

  1. Finalize Committee Responsibilities - please see above

  2. Expectations

    1. For Dexter

      1. Continue using “!” - Provides energy for work we do

      2. Reply to communication within 2 business days

      3. Will reach out to committee if someone drops out of the committee to seek assistance with picking up responsibilities

    2. For Committee

      1. Reply to email communication within 2 business days

        1. Please use “Out of Office” message if not able to reply

      2. Continue dedication to items that you have signed up for

      3. Communicate with Committee Chair if you are not enjoying your work and if you move out of the region

      4. Communicate your Needs

        1. Josh - approach personally if there is an issue

  3. Email Communication

    1. Use: cm-all@glacuho.org - reply all

  4. Discussion Items

    1. Advertisements

      1. Open discussion

        1. Change to only full page ads in TRENDS?

          1. Most Exhibitors only make one page ads now

        2. Reduce price to $100 per ad from $350 currently?

        3. Select and pay for a “packet” - $1,200; do we wish to provide free ad in ISSUU every publication?

        4. ISSUU used for statistical reasons to gather assessment data

        5. Only 2 ads in past year

        6. Exhibitors are looking for biggest bang for their buck and focus should be on package deals

      2. DECISION:

  1. Bundle price $500 for 4 consecutive TRENDS → savings of $100

  2. Sponsor for Opening/Closing Banquet, Night Out on the Town, and $5000+ packages/donations get free ads in Pre-Conference TRENDS

  3. Suggestion: round out price to $150 for single issue TRENDS ad

    1. Photo Booth

      1. Open Discussion

        1. Not as successful as it has been projected

        2. Not currently a fair use of attendee fees

        3. Cost $2,000; had for 2 full days → received $300 in sponsorship

        4. Can take too long; gets backed up

      2. DECISION:

        1. Step and Repeat → $500 sponsorship

        2. Repeat for 2 years

        3. Purchase Selfie Sticks

    2. Professional Headshots

      1. Open Discussion:

        1. Quality of headshots do not look good now

        2. Backdrop needs to be changed/updated

        3. Takes a lot of time to edit

        4. Jeremy might still be willing and able to help out

        5. 100+ headshots taken last conference

        6. Look into sponsorship to bring in professional photographer for annual conference

      2. DECISION:

        1. Sponsorship for $500 Professional Photographer

        2. Molli volunteering to edit headshots

        3. Looking into student to possibly take photos as a backup plan

  1. OPE

    1. GLACUHO Social → Bri possibly taking responsibility

  2. Conference Programming

    1. Past Program Ideas

      1. Marketing through Microsoft Software

    2. Solicit Ideas for Future Programs

      1. Sponsorships from the Committee

  3. Mid-Level Institute

    1. Applications: Open Tuesday, February 16th

    2. Institute: June 5-6, 2016

  4. President-Elect Request

    1. Membership Spotlight recommendations

  5. Task Force

    1. Sexual Misconduct Policy

    2. Looking for interest and folks that have past experience around topic area

    3. Email Dexter if you are interested


Monday, February 15, 2016


*8:30am - 10:30am


  1. Liaisons

    1. Role - Help connect to produce content for TRENDS

    2. Review TRENDS deadlines

      1. March 31, 2016

      2. June 30, 2016

      3. September 30, 2016

      4. December 31, 2016

    3. Review Themes

      1. Spring: Visionary Leadership (Post-Camp T)

      2. Summer: Inclusivity

      3. Fall: Personal, Professional, & Organizational Growth (Pre-Con)

      4. Winter: Service (Pre-Camp T)

  2. Theme - Leads

    1. Visionary Leadership: Josh, Connie, and Caleb

    2. Inclusivity: Emily and Molli

    3. Personal, Professional, & Organizational Growth: Kyleen and Doug

    4. Service: Sean and Jimmy

  3. Meeting with Group Time → Out in the field

  4. Liaison Updates

    1. Programming and Development

      1. Require ALL Committees to submit at least ONE program proposal

      2. Opening: March 3, 2016

      3. Closing: June 6, 2016

      4. Using Guidebook more this year → recommendations on how to use

        1. Creating a video on how to use Guidebook → Going out July

    2. Professional Foundations

      1. MLI - #MLI2016 → use any time MLI is advertised

      2. Create Logo for MLI → Consider logo designs for both PDI + MLI

      3. Video: Attempted to create a script for 3 videos

        1. Welcome to GLACUHO

        2. What to Expect at the Conference

        3. GLACUHO 365 → TRENDS, articles, readings, work with committees, book club

        4. Other Ideas

          1. Exhibitor video

          2. Scholarship winners

      4. Move away from using scripts

      5. Shoot for filming at Annual Conference

      6. Create talking points and bullet points to hit in video

      7. Spotlight: TRENDING Research (i.e. Dissertations + Thesis) → Have individuals talk about their research and process of

      8. Spotlight: PDI → Where Are They Now? Highlight past participants

      9. Instagram?

      10. #Shelfies → Take pictures of professionals and books they are reading

        1. Once/Twice per month

      11. ACUHO-I Competencies → Prepare campaign for the Fall

    3. Inclusion and Equity

      1. Humans of GLACUHO series

        1. CMC will push blog posts → Professional Foundations also interested

    4. Facilities and Operations

      1. Calendar of social media posts

      2. Committee is responsible for posts and send to CMC at least ONE week in advance

    5. Student Learning

      1. Learning Chats: #LearningChats

      2. Spotlight: Unique student learning opportunities; TRENDS or social media campaign

      3. Youtube Campaign → Technology Chair and CMC?

      4. Pinterest Page: Student Learning

    6. Photo Taking

      1. Took a lot of candid photos

    7. Health and Wellness

      1. TRENDS Article: Spring - 10 Smart Apps to Improve your Productivity

        1. Links to App

        2. Summary of App

        3. Picture of App

    8. Contemporary Issues

      1. No Updates

    9. Campus Safety & Crisis Management

      1. Starting in April ending in November

        1. Awareness of the Month → Monday Tweets

        2. Safety Selfies - Monthly post

          1. Send by the 15th of the month for upcoming month

  5. Wrap Up

    1. Kyleen + Jimmy

      1. Focus on Themes for the different TRENDS magazines

      2. Talking about Social Media campaigns

      3. Creating design and editing; NOT content creators

    2. Conference

      1. Learning on the Go

      2. Presentations → Josh has ideas

      3. Professional Headshots → $1,000 sponsorship: Josh

        1. Look into costs and options

      4. Step & Repeat → $1,000 sponsorship (could be $5,000): Caleb

        1. Look into costs and options

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